As utility rates continue rising steeply in New England, homeowners are feeling the financial pinch of higher electricity bills. Through the development of the New England Residential Solar brand, I sought to create awareness around how going solar can protect the region's residents from escalating rates and reduce energy costs long-term.
Facebook Lead Generation
In March 2024, I developed a dynamic Facebook ad lead generation campaign targeting Massachusetts and Connecticut homeowners grappling with soaring electricity costs.
Over one month, the campaign yielded exceptional results, acquiring a total of 37 on-Facebook leads at a remarkable average cost of $9.23 per lead. This achievement not only exceeded expectations, but also outperformed industry averages by over 25%, as confirmed by Facebook's comparative data analysis.
Intuitive Web Design & Funnels
Solar Sales Presentation Deck
Virtual Solar Sales Presentation with Freedom Forever branding (our solar install partner)